when a certain business purpose is immoral (assume that no business purpose include its own demise)
relevant topic in real life cases The food giants' success (Coca Cola) by engineering customers' behaviour in a way that not really adding value to people's lives (what's the real value of having access to the addictive sugar water whenever people crave?)
The pharmaceutical companies are accused to cause people in higher percentage of chronicle problems so that their products are sustainably relevant.
The tech companies and manufactures are accused of designed obsolete to have a long term revenue.
While the very common argument in how business can incorporate with social good is that if businesses' long term benefits are aligned with social benefits, These are the cases when even the long-term benefits of the business cannot integrated with social good. Think of Coca Cola, they have being successful for the cola drinks for over a hundred years, and the cola drinks is still the main pillar of their business.
[[Moore's Law]] a self-chosen commitment (e.g., Intel) aiming at pushing forward a fast speed technological innovation is also planned obsolescence. But it's more equivocal because there really are technological breakthrough. The influence is mixed. With all the obvious benefits or value created by the improved technology, the forward pushing pressure may drive firms and ecosystems to develop as a firm's plan, which is for its own dominance and significance. When Intel pursues Moore's Law, this fast speed leads to planned obsolesce and give it competitive advantage and continuous growth. If there is any negative impact, it might be that Intel has to invest to complementors (mostly software applications) to create enough complex task so that their computation speed is necessary. While the forceful progress on application developments are certainly created lots of value for users, here may also be the seed of excessive needs satisfaction ( from meeting "needs" to "wants")
[[0-shaping strategy]] Intel, Coca Cola,